Our Mission

At CruxOCM it’s our mission to empower control room operators; to supplement the important work they do with the automated tools of the future designed to increase efficiency and safety, and in turn revolutionize the industrial automation and control room landscape through Robotic Industrial Process Automation (RIPA).

Our Story

CruxOCM was born from the belief that control room operators should be given the best tools available to perform their jobs safely and efficiently, while at the same time minimizing environmental impact and maximizing bottom-line revenue for operating companies while leveraging their existing equipment.

We thought, if pilots have autopilot software, why don’t control room operators?

Inspired by the challenges our founders experienced working in major control rooms and in process control, we set out to build the tools needed to more effectively operate major industrial assets from the heart and soul of the operation, the control room.

Today, our diverse team is composed of individuals that have worked in heavy industry as engineers, control room operators, commissioning and advanced process control as well as leading tech company and energy industry veterans and those who have scaled and sold companies.

We are excited to face the challenges ahead. Guided by our core values, we will meet these challenges together and solve them intelligently and creatively.


Our ESG Mission

At CruxOCM, we’re committed to bettering the world around us through our automation solutions, reducing an operation’s environmental footprint, lowering the risk of spill or other potential hazard, and making energy consumption more efficient. Our impact means working with our clients and supporting them on their journey as they adopt and report ESG metrics.

Our Leaders

Vicki Knott, P.Eng

CEO & Co-Founder

Vicki has extensive knowledge within heavy industry and energy. Her experience as a control room operator, and commissioning systems utilizing PHMSA control room management of change process has allowed her to be a driving force at the forefront of Robotic Industrial Process Automation (RIPA). As a thought leader in this space, she co-founded CruxOCM to enable her vision to be realized. That vision? To empower control room operators with the tools to automate their industrial assets and enable heavy industry to achieve the future of autonomous control room operations.

Roger Shirt, PhD, P.Eng

CTO & Co-Founder

Roger is an industrial automation veteran with over 25 years of domain expertise borne of the energy sector. Previously, Roger was CEO of a company that worked to automate hundreds of field sites across North America. Recognizing there was a need for a step change in industrial automation that is focused on the human experience, he co-founded CruxOCM. Roger’s knowledge and insights make him uniquely capable to drive the successful development of CruxOCM’s product lines as chief technology officer.

The CruxOCM Executive Team

Adam Marsden

SVP Sales & Client Solutions

Lukas Steiblys

Software Engineer Lead

Kristofer Maanum

Senior Product Manager

Rebecca Greenan

Senior Vice President of Finance & Operations

Our Investors and Advisors

Jens Lapinski

Angel Investor and Advisor

CEO of Angel Invest Ventures

Tom Even Mortensen

Angel Investor and Advisor

Former CEO of SPT Group

Shan Kelly, P.Eng

Angel Investor and Advisor

Vice President Pipeline & Environmental Solutions

Terrance Kutryk

Angel Investor and Advisor

Former CEO of Alliance Pipeline

Audun Abelsnes

Angel Investor and Advisor

MD of Techstars Energy in Partnership with Equinor

Dr. Grant Bartlett


Former CEO of Archer Resources, KYAL Energy Inc, Maken Capital Corp.

Ariane Jayr


Lead Mentor at Techstars

Guy Poreh


CEO of Playground

Rob Woolley


Vice President of Technology Operations at Benevity

Ben Bravermen


Chief Customer Officer at Flexport

CruxOCM is a venture capital backed startup in partnership with

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